Freelance B2B Copywriter in Zurich
I’m your English copywriting partner for writing content that your audience wants to read and will respond to.
I provide strategic copy and content writing services to energy, finance and B2B technology firms — from start-ups to global enterprises.
I translate complexity into compelling business stories that give you real results — fuelled by strategic thinking, intelligent creativity, and over 25 years of international copywriting experience.
B2B copywriting services
To drive your business forward
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Brand and messaging
Develop a unique brand voice and story to use across all your channels
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Lead generation
Create lead magnets and hero content to fill your pipelines with qualified leads.
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Sales enablement
Engage your prospects at every stage of the sales funnel and boost your conversions.
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Corporate content
Fill your calendar with content that conveys complex ideas consistently and clearly.
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Executive support
Elevate your business and tech leaders to become the authoritative, go-to voice in your industry.
Why work with me?
A strategic partner, focused on your success
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25+ years experience
I've navigated major marketing challenges and market shifts over the past two decades. I can anticipate what will work for you, avoid costly missteps, and deliver copy that performs from day one.
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Results focused
Beautiful copy without results is just expensive poetry. I measure success the same way you do: increased conversions, stronger brand recognition, and that all-important ROI.
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A copywriting partner
No middlemen. No agency layers. No templated solutions. You'll have a creative collaborator who truly understands your business needs and is invested in your success.
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Global impact
My work has helped businesses connect with audiences from San Jose to Singapore. I make your message resonate for your home markets and international audiences.
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Strategic thinking
Great copywriting isn't just wordsmithing. It is a strategic function that moves your business forward. I dig deep into your business so that every piece of copy serves your bigger picture.
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Swiss precision
A native English speaker working in Zürich, I’ve adopted the famous Swiss attention to detail. Every word earns its place. Nothing is left to chance. And everything serves your business objectives.
About Me
Experience you can count on
I’m a commercially minded B2B copywriter. I turn complex products and propositions into persuasive, audience-focused narratives that get results. I work with start-ups, SMEs, and global brands to create English-language content that strengthens customer relationships, connects with audiences, and drives action from prospects.
After 10 years as a consultant and head of content at London marketing agencies, I am now based in Zurich, Switzerland.
“Sarah is the person to help you hone your message and get your point across.”
I’ve had the pleasure of working with Sarah for almost twenty years. A formidable intellect combined with natural flair means that Sarah quickly and easily gets to grips with complex concepts to produce crystal clear, publication-ready copy that leaps off the page and excites readers into action.”
Alastair Turner, Global CEO, Aspectus Group
FAQs
Do you offer copywriting services in German, French, or Italian?
I specialise in professional copywriting in English only. That way, you get clear, fluent and persuasive communication that works for professional Swiss and international audiences.
If you need content in German, French, or Italian, I can work with your preferred translators or alongside your in-house teams so that your voice stays consistent across all languages.
What is your process for creating high-quality copy?
My process is straightforward: Research → Write → Revise → Results
I start by understanding your business, goals, competitors and audience, and what you want to achieve. Then I create a first draft, which we refine together through feedback and revisions. The result is polished copy that’s accurate, persuasive, and ready to get to work.
How much does professional copywriting cost?
Copywriting costs depend on the type, scope, and timing of your project. I usually work on a per-project basis with clear pricing agreed upfront.
If you’re planning an ongoing content program, a retainer package can be more cost-effective. I am happy to provide a tailored quote after a short briefing.
