ABOUT SARAH CARRINGTON

A woman sitting at a wooden table outdoors with a laptop, smiling at the camera.

Native English B2B content specialist in
Zurich

Your strategic partner for international-standard English content. Swap superficial AI output for compelling, high-stakes strategic communication.

Communicate, convert & convince

Person in a white striped shirt holding a pen and writing in a notebook.

I help businesses communicate better. For more than 25 years, I’ve applied the editorial eye and strategic skills to perfect their tone and their argument.

I’ve been a communications consultant and content lead at award-winning London marketing agencies. Before that, I worked in theatre. The golden thread is a lasting interest in making stories work for the audience.

AI can be a brilliant tool for content at scale. But if you want to keep emotional intelligence and precision – and protect your brand – I can help.

A smiling woman with short brown hair sitting on concrete steps with German words 'Reiten,' 'Geste,' and 'Kooperieren' written on the steps.

Turning Swiss perspectives into global influence.

I moved from London to Lausanne in 2009, and to Zurich in 2011. My experience gives me a particular interest in content that is correct and also culturally and commercially credible. When you get that balance right, your words really connect with your readers.

How I work

I work with a small number of clients at a time. Your project determines the way I work.

Engagements can be standalone deliverables for outcomes like a flagship report, a round of investor communications, or an AI content audit. It could be an ongoing advisory relationship or partnership. It could be retainer-based. It’s up to you.

I work with B2B organisations who need content to be right – often in highly regulated industries. I don’t work with content farms, SEO-at-scale operations, or organisations whose main content goal is volume.

Most new clients come through referrals. If you found me another way and want to know if I can help, let’s have a brief, no-pressure chat.

Who I work with

How I use AI

For certain tasks in certain contexts, AI is a helpful tool. I use it when it provides value.

But it’s not great at everything. So, I partner with businesses that want a senior editor and strategist who knows when and how to produce content that adds value to their business.

LLMs cannot understand context or offer reliable judgment. I can.